Never Stand Still: Vibrant, Fierce And Graceful Campaign For Hong Kong Ballet – Design Army

The Hong Kong Ballet is one of Asia’s premier ballet companies, known for modern interpretations of classic masterpieces, always seeking to innovate and push boundaries to create memorable performances. Design Army was approached to concept, design, and art direct the company’s 2018/2019 creative campaign, ‘Never Stand Still’ – ‘At the center of the work is the photography, shot in Hong Kong with dancers from the troupe. For the brand images, we created a visually stunning language speaking to the vibrancy and energy of the art form, the dancers, and the city itself.’

Never Stand Still: Vibrant, fierce and graceful campaign for Hong Kong Ballet   Design Army

Never Stand Still: Vibrant, fierce and graceful campaign for Hong Kong Ballet   Design Army

Never Stand Still: Vibrant, fierce and graceful campaign for Hong Kong Ballet   Design Army

Never Stand Still: Vibrant, fierce and graceful campaign for Hong Kong Ballet   Design Army

Never Stand Still: Vibrant, fierce and graceful campaign for Hong Kong Ballet   Design Army

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