20th Century Alcohol And Tobacco Ads: New Vibrant And Revealing Book Released By Taschen

The quest to affirm Americans’ need for alcohol and tobacco is a tale of 100 years of advertising intended to seduce consumers to partake in these delicious vices. This catalog of ads showcases the extensive and abundant campaigns and trends of drinking and smoking in the United States that, for better or worse, explore a vibrant chapter of advertising history. Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success. With contemporary legislation in many countries moving cigarettes to plain packaging and alcohol advertisements to after hours on TV, the images in this publication seem almost closer to caricature than they do to real life.

20th Century Alcohol and Tobacco Ads: New vibrant and revealing book released by Taschen

20th Century Alcohol and Tobacco Ads: New vibrant and revealing book released by Taschen

20th Century Alcohol and Tobacco Ads: New vibrant and revealing book released by Taschen

20th Century Alcohol and Tobacco Ads: New vibrant and revealing book released by Taschen

20th Century Alcohol and Tobacco Ads: New vibrant and revealing book released by Taschen

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