Eli Rezkallah Reverses Roles In Sexist Vintage Ads Questioning Modern Day Sexism

‘In a parallel universe’ is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play by visual artist Eli Rezkallah. ‘Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties’. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.’ — Eli Rezkallah

Eli Rezkallah reverses roles in sexist vintage ads questioning modern day sexism
Brand: Van Heusen, Origin: USA, Decade: 1940s, Image type: Magazine Advert
Eli Rezkallah reverses roles in sexist vintage ads questioning modern day sexism
Brand: Chase and Sanborn, Origin: USA, Decade: 1950s, Image type: Magazine Advert
Eli Rezkallah reverses roles in sexist vintage ads questioning modern day sexism
Brand: Hardee’s, Origin: USA, Decade: 1940s, Image type: Magazine Advert
Eli Rezkallah reverses roles in sexist vintage ads questioning modern day sexism
Brand: Schlitz, Origin: USA, Decade: 1940s, Image type: Magazine Advert
Eli Rezkallah reverses roles in sexist vintage ads questioning modern day sexism
Brand: Lux, Origin: USA, Year: 19656, Image type: Magazine Advert

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