Morten Borgestad Awkward Advertising Photography

‘My name is Morten and I’m a photographer based in Oslo. I’m trained as an art director and still do selected projects, but since 2006 I’ve focused on photography … As an art director I know how disappointing it is when a finished image differs a lot from the original idea … An advertising idea is often a very simplified version of the real world. I find that quite generic motifs, people and places that are clean and classic versions of themselves communicate advertising ideas quite well. Some parks are more parks than others and I spend a lot of time trying to find the places and the people that suit the original idea and the level of realism/surrealism that the idea demands.’ – Morten Borgestad

Morten Borgestad awkward advertising photography
Have you thought your retirement plans through ?
Morten Borgestad awkward advertising photography
Dyslexia Norway – Misunderstandings
Morten Borgestad awkward advertising photography
Used school books, nicely kept
Morten Borgestad awkward advertising photography
Some prefer to stay at mum’s, the rest can call Obos for an apartment
Morten Borgestad awkward advertising photography
Break up with your bank

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