Adidas Campaign Featuring Swedish Model Arvida Bystrom With Hairy Legs

Adidas has recently launched its advertising campaign ‘Superstar’ which focuses around authenticity and features the ‘icons of tomorrow’. And among them was Arvida Bystrom, a Swedish artist, model and photographer, known for advocating against stereotypes and being a big activist of the ‘no-shave’ movement. She casually posed in a white dress, pink shirt and pastel Superstar shoes. While creating a pretty ‘girly’ image, she also caused a storm for showing her unshaved legs.
‘My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week. Me being such an able, white, cis body with its only nonconforming feature being a lil leg hair. Literally I’ve been getting rape threats in my DM inbox. I can’t even begin to imagine what it’s like to not possess all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person. Also thanks for all the love. Got a lot of that too.’ – Arvida Bystrom

Adidas campaign featuring Swedish model Arvida Bystrom with hairy legs

Adidas campaign featuring Swedish model Arvida Bystrom with hairy legs

Adidas campaign featuring Swedish model Arvida Bystrom with hairy legs

Adidas campaign featuring Swedish model Arvida Bystrom with hairy legs

Adidas campaign featuring Swedish model Arvida Bystrom with hairy legs

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