The Race: Brilliant And Exhilarating Advertising For French Power Company

‘The Race’ is a fantastical roller coaster of a ride featuring characters on imaginary mounts, flying at full speed above villages, forests and fields but also above solar panels, hydroelectric dams, wind farms and nuclear power plants. Shot from start to finish in full 3D, and set to a French song (‘Mon truc à plumes’ by Zizi Jeanmaire), this exhilarating journey, brilliantly produced and shockingly stopped short by an unexpected scene of everyday life, is the cornerstone of EDF’s upcoming advertising campaign launching on September 17th 2017 on TV, digital media, cinema and social media.
Directed by Thierry Poiraud (Insurrection) with creative direction from Christophe Coffre (Havas Paris), this thrilling commercial with ultra-realistic pictures and set to unexpected music raises a very serious issue, namely the energy mix or how EDF manages to generate 97 per cent of its electricity with zero CO2 emissions from a diverse and competitive mix of nuclear, hydro, wind, solar and thermal energy sources at a time when the entire French population has begun to worry about energy production.

https://www.youtube.com/watch?v=k7bdA_WT708

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

The Race: Brilliant and exhilarating advertising for French Power Company

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