Sois Belle: Annelie Vandendael’s Smart And Hilarious Parody Of Fashion Photography

Annelie Vandendael was born in Belgium (1987) and grew up in the South of France. After college she came back to Belgium to study at the Royal Academy of Fine Arts (Kask) in Ghent where she got a master degree in Photography. Image-making has always been a passion of her. After finishing her studies, she was invited to ‘La Fabrica’, the Benetton Communication and Research Center in Treviso, Italy.
Her latest series, ‘Sois Belle’ (which translates to ‘be beautiful’ from the French ‘Be beautiful and do not talk’ that feminists used to describe the status of women), is a fun parody of fashion and lad mags of our time who photoshop models into anonymous mannequins.
Annelie Vandendael: ‘Generally I use a hasselblad analog camera, I like to work with it as the pictures it produces appear more realistic. Nowadays it is no longer obvious to see real images because they are all manipulated and photoshopped. Representing real people with their imperfections is far more interesting for me! I depict the human being rather as a piece of nature than as an object. It is a reaction against examples of fashion photography in which the personality of the individual is irrelevant. Therefore I aim to let the authenticity of the body speak for itself. A manipulated body gives us a wrong perception of reality anyway’.

Sois Belle: Annelie Vandendaels smart and hilarious parody of fashion photography

Sois Belle: Annelie Vandendaels smart and hilarious parody of fashion photography

Sois Belle: Annelie Vandendaels smart and hilarious parody of fashion photography

Sois Belle: Annelie Vandendaels smart and hilarious parody of fashion photography

Sois Belle: Annelie Vandendaels smart and hilarious parody of fashion photography

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