Brand Currencies By Jade Dalloul: What If Fortune 500 Companies Had Their Own Currency ?

What if you were in charge of designing real life currency for some of the biggest brands of the world? Can you imagine Facebook or Apple having their own versions of a bank note? This has been the premise of young French graphic designer Jade Dalloul’s graduation project called Brand Currency.
With his imagination, he envisioned a world where big brands like Microsoft or Google had their own system of currency, with beautifully designed bank notes complete with the company’s (sometimes fictional) mottos and CEO portraits.
He also tried to root legitimacy of these brands in putting places related to their history, like the first gas pump for Shell, or the new Apple campus; And made sure to respect the raster process and the complexity against counterfeiting. A beautiful project that probably got him an excellent grade !

Brand Currencies by Jade Dalloul: What If Fortune 500 companies had their Own Currency ?

Brand Currencies by Jade Dalloul: What If Fortune 500 companies had their Own Currency ?

Brand Currencies by Jade Dalloul: What If Fortune 500 companies had their Own Currency ?

Brand Currencies by Jade Dalloul: What If Fortune 500 companies had their Own Currency ?

Brand Currencies by Jade Dalloul: What If Fortune 500 companies had their Own Currency ?

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