Häagen-Dazs Gets A Colorful New Packaging To Target Millennials

Ice cream brand Häagen-Dazs, which is over 50 years old, has had a brand refresh and taken on a new contemporary packaging with colorful illustrations to ‘simplify’ it and make it more appealing to a ‘millennial’ audience: ‘We wanted to simplify everything and make it more vibrant and modern, and less fussy and olde-worlde. Häagen-Dazs had allowed itself to age, and had lost contact with the younger end of its audience’. The brand refresh and new packaging launches this week in the UK.

Häagen Dazs gets a colorful new packaging to target millennials

Häagen Dazs gets a colorful new packaging to target millennials

Häagen Dazs gets a colorful new packaging to target millennials

Häagen Dazs gets a colorful new packaging to target millennials

Häagen Dazs gets a colorful new packaging to target millennials

Links: Designweek.co.uk

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