NIKE PRO HIJAB: Nike Unveils High-tech Hijab For Muslim Athletes

Seeing an under-served market in the growing number of Muslim women who work out and compete in sports, Nike plans to launch a specially-designed Hijab in spring 2018. The ‘Nike Pro Hijab’ was inspired, the company says, by Sarah Attar, a runner from Saudi Arabia who competed in the London Olympics 800-meter race while wearing a Hijab, and by Amna Al Haddad, an Emerati weightlifter who competed in the Rio Olympics last summer. ‘We worked with Amna and a variety of other athletes to see what they needed and wanted in a performance Hijab’, a spokesperson told Al Arabiya English. ‘What we heard was that women were looking for a lightweight and breathable solution that would stay in place without concern of shifting’. As a result, Nike set out ‘to make a performance hijab similar to Nike Pro’s other products: inconspicuous, almost like a second skin’. The result is a durable, single-layer power mesh that’s both lightweight and opaque, featuring strategically placed holes for optimal breathability. In addition to covering Muslim athletes, the garments feature an elongated back so that the tops do not become untucked during competition. ‘People may think or tell you that you can’t do certain things, but I’m going to show them you absolutely can’, Zahra Lari, a figure skater from the UAE who is part of Nike’s ad campaign, told Vogue Arabia. ‘I am covered, I am Muslim, I am from a desert country, and I’m doing a winter sport’. The reaction to the gear has been mixed, with some Muslim women questioning the placement of the omnipresent swoosh on the headgear.

NIKE PRO HIJAB: Nike unveils high tech Hijab for Muslim athletes

NIKE PRO HIJAB: Nike unveils high tech Hijab for Muslim athletes

NIKE PRO HIJAB: Nike unveils high tech Hijab for Muslim athletes

NIKE PRO HIJAB: Nike unveils high tech Hijab for Muslim athletes

NIKE PRO HIJAB: Nike unveils high tech Hijab for Muslim athletes

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